Xiaohongshu

Xiaohongshu is the "Chinese Instagram." Create your profile, post your content, and have fun exploring what users are sharing while interacting with them

Image and video social network very similar to Instagram

Every country in the world has its own ecosystem of Android apps, so to speak, which is not as well understood in other countries. China is one of the most developed countries for a variety of reasons, mostly to do with the country's customs and its relationship with the rest of the world. There we can find an infinite number of apps designed for Chinese users and many of them are really interesting. Let's remember that TikTok came from there.

A Chinese Instagram with great success among young people

Xiaohongshu, which means little red book, is a social network very reminiscent of Meta, where users can share images and videos, both recorded and live. It's gaining a lot of attention from young people and is well on its way to becoming a hit even beyond the borders of the Asian country.

However, there are important differences with Instagram in terms of features that the American app doesn't have, because the concept of eCommerce is perfectly integrated into the app: it's very easy to shop online. The point is that users can browse the content shared on the platform and at the same time have quick and easy access to an online shop. The company's celebrity catalog already features big influencers like Kim Kardashian. By the way, you don't need to learn Chinese to be able to use it, as it's offered in English.

Requirements and further information:

• Minimum operating system requirements: Android 5.0.
• The app offers in-app purchases.